Marketing & go-to-market · Manila

JosaElegado

I take new products to market. I work out who a product is really for and what would make them believe in it, then I make the brand, the ads and the content that say it plainly.

Résumé

2020 to now

I'm a marketer with a background in technology commercialization. I spent three years at a government technology promotion agency, helping inventors and startups take products from prototype to market through positioning, partnerships, pitch events and impact measurement. I build brands and campaigns end to end, from naming and identity to social ads and video, and I use AI tools to research and produce faster.

2025 – now
Co-founder, Commercial and Market Entry
VESS Energy Corp. · Apolaki
- Generated 120 solar assessments in 6 months by positioning Apolaki around a free, bill-based estimate and building the website and Facebook campaigns around that single step.
- Secured interest from 35 solar installers and EPC partners in a pay-per-qualified-lead model, validating the startup’s revenue model before launch.
- Grew @ApolakiAi to nearly 500 followers through awareness content that leads with rising electricity bills and points every post to the free assessment.
Feb 2026 – now
Program Manager
DOST-TAPI
- Established the agency’s first Monitoring and Evaluation Unit, building the impact framework, dashboards and digital workflows now used to track 200+ funded technology projects.
- Delivered scale, reposition or close recommendations on 100+ commercialization projects under TECHNiCOM, IPRAP and GALING by assessing their market traction and impact data.
- Connected 10+ inventors to intellectual property, financing and incubation support by building referral partnerships across the DOST system and outside organizations.
May 2023 – Jan 2026
Junior Program Manager
DOST-TAPI
- Secured ₱5M in government innovation funding by writing and negotiating grant proposals for 30+ early-stage technology projects.
- Moved 10+ of 32 GALING Program projects to licensing, commercial pilots or market launch by matching inventors and startups with investors, industry partners and funding.
- Drew 2,000+ entrepreneurs, investors and industry leaders to 5+ local and international pitch events and workshops by planning, promoting and running each one.
Mar – Apr 2023
Project Assistant
DOST-TAPI
- Built a partnership tracking system that kept joint programs with 5+ government institutions on schedule.
2025 – now
Independent Brand and Content Work
Freelance
- Collected 50+ waitlist sign-ups for Moopsie, a fresh milk subscription, by creating the brand from name to packaging and running a launch carousel and paid social test in BGC and Makati.
- Turned BurnZone’s website into a booking channel for a two-branch gym in Bengaluru, bringing in 100+ free-trial bookings a month by leading with a free first class and WhatsApp booking.
- Created a Refillka social campaign that sells refill to sari-sari store shoppers on value, showing that one bottle replaces 204 sachets and that ₱5 buys more product.
Mar 2020 – Jul 2021
Operations Supervisor
Elegado Construction and Engineering Services
- Cut permit delays with 5+ government agencies by supervising field survey teams and setting up a partner database for requirements and contacts.

Marketing

Go-to-market strategy, brand positioning, market research, campaign planning, partnership and event marketing

Content

Social media content, copywriting in English and Filipino, website design and copy, short-form video, video editing, ad design

Measurement

KPI design, performance dashboards, monitoring and evaluation, impact reporting

AI workflow

Claude for research, writing and building web tools. OpenArt for image and video generation. Canva for production. Cloudflare Pages for deploying what I build.

Education

Master in Innovation and Business, Asian Institute of Management, 2026

BS Agricultural and Biosystems Engineering, cum laude, Central Luzon State University, 2022

Certifications and leadership

GIMI Innovation Associate (Level 1) and Management Consulting Analyst · WIPO DL-101 Intellectual Property · Licensed Agricultural and Biosystems Engineer (PRC)

Technical Judge and Mentor, CALABARZON Young Innovators Challenge · Research Coach, Science Castle Philippines

Selected work

Five projects · brand to launch

MoopsieFresh milk subscription

Making a milk subscription feel like a small treat

Naming
Identity
Packaging
Launch carousel
Paid social

Moopsie delivers fresh milk in glass bottles on a schedule the customer sets. I named it, designed the wordmark and built the packaging around one idea: cow print in purple, so the bottle is recognizable from across a fridge. The tagline, “Oopsie, it’s here!”, turns the delivery itself into the brand moment.

The launch set explains the service in three steps before it asks for anything, then closes on a waitlist. It is built to test demand in BGC and Makati before the first route runs.

Carousel opener: Meet Moopsie, fresh milk in glass delivered on your schedule

Ad: Never run out of milk again, with a Join the waitlist button — Feed ad · convenience angle

Ad: Glass bottles. Zero hassle. We swap your empties on the next drop — Feed ad · packaging angle

Apolaki · VESS EnergyResidential solar

Getting homeowners to ask the right first question

Apolaki helps urban Filipino households go solar. It assesses the home, matches the owner with a vetted installer and opens a path to financing. I co-founded the company and lead commercial and market entry.

The creative starts from the electricity bill people already feel, then invites them to check whether solar suits their home. The assessment is how people enter the product, so every ad points there.

Positioning
Market entry
Social content
Web

apolaki.ai ↗Facebook ↗

Ad: Is solar right for your home? Start your assessment — Link ad · drives to the home assessment

Post: Philippines, highest electricity rates in Southeast Asia — Awareness post

Refillka · Kuha sa TingiRefill for sari-sari stores

Selling refill on value, not on guilt

Kuha sa Tingi lets sari-sari stores sell dishwashing liquid by the pump instead of by the sachet. The set makes the case in terms the shopper already counts in: what one bottle replaces, and what the same ₱5 buys. The women who run the stores are the face of it.

Campaign concept
Social creative
Copywriting

Post: 204 sachets, 1 Refillka bottle — Waste

Post: Women run refill. Growing smarter sari-sari stores — Store owners

WebsitesApolaki · BurnZone

Pages built around one first step

I design and write sites around a single action. Apolaki's asks for one electricity bill and returns a savings estimate before any installer calls. BurnZone, a strength gym with two branches in Bengaluru, leads with a free first class and books trials over WhatsApp, the channel its members already use.

Web design
Copywriting
Lead capture

apolaki.ai · Residential solar, PhilippinesTrusted solar installers near you.Visit site ↗ burnzone.in · Gym, BengaluruWalk in free. Leave with a plan.Visit site ↗

Video & short-formYouTube · Instagram · Facebook

Building an audience from ordinary days

Shooting
Editing
Thumbnails
Reels

Living Alone Diaries is my own vlog series about working, studying and living alone in Manila. I shoot, edit and package every episode myself, on a phone, in cafés and on the street. The reels apply the same habits at a faster cut: a clear first second, tight pacing and one idea per clip.